Been busy busy busy at my new job as creativ director of Book Trailers for BookShorts.com. Just the next logical progression in a long line of association with BookShorts and their book loving ways.
Book videos or video book trailers aim to do what movie trailers do for film, or music videos do for song – aim to get your message out there using video, the all powerful captivating moving image.
With the rise of the video on the web, the Internet is a natural medium for book trailers, and a great way for authors to promote their books, their art, their speaking abilities…and build relationships with their fans.
Book videos can take many forms:
- Author Biographies
- Video Book Trailers
- Themed Book Series
- Book News
- BookShorts Films – fully realized short films meant for the festival and/or TV broadcast.
What do you do with your book video? You distribute it and spread it around. Put it on your author web sites, your Facebook fan pages, YouTube and MySpace pages. Use Tubemogul to distribute to up to 20 other video and social networking sites.
Ask your fans to put it on their blogs.
Put it up beside your Amazon page. Ask your local book retailer to set up a kiosk in their store and play it.
Book trailers can also help you build relationships with your readers, and grow your legion of fans.
In this era, authors are ever more responsible for their own publicity and promotion. Luckily with web tools and social networking this is becoming more and more accessible.