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Irene Duma - Landscape Painter

fine artist and educator

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Creative Directing Book Trailers

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Been busy busy busy at my new job as creativ director of  Book Trailers for BookShorts.com. Just the next logical progression in a long line of association with BookShorts and their book loving ways.

Book videos or video book trailers aim to do what movie trailers do for film, or music videos do for song – aim to get your message out there using video, the all powerful captivating moving image.

With the rise of the video on the web, the Internet is a natural medium for book trailers, and a great way for authors to promote their books, their art, their speaking abilities…and build relationships with their fans.

Book videos can take many forms:

  • Author Biographies
  • Video Book Trailers
  • Themed Book Series
  • Book News
  • BookShorts Films – fully realized short films meant for the festival and/or TV broadcast.

What do you do with your book video? You distribute it and spread it around. Put it on your author web sites, your Facebook fan pages, YouTube and MySpace pages. Use Tubemogul to distribute to up to 20 other video and social networking sites.

Ask your fans to put it on their blogs.

Put it up beside your Amazon page. Ask your local book retailer to set up a kiosk in their store and play it.

Book trailers  can also help you build relationships with your readers, and grow your legion of fans.

In this era, authors are ever more responsible for their own publicity and promotion. Luckily with web tools and social networking this is becoming more and more accessible.

Ink Canada Facebook Edition Best Threads

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Ink Canada Facebook Edition is a Facebook Group and community for Canadian screenwriters and filmmakers. The Group is edited with uber-love by Karen Walton, Canada’s A-list screenwriter and industry activist and is a ridiculous font of goodness. It is brimming with tips and information offered by seasoned writers and industry players on all aspects of the craft and business of writing for film, TV or new media, befitting newbie and pro writers, directors, producers alike.

I am an intern on Ink Canada this year, along with 6 other smartypants, and am just blown away by all the really useful advice on the Facebook Group – especially the Discussion pages. That is also why I am distraught at not being able to “search” it to find threads or topics. Yup – Facebook’s search is non-functioning and has been broken for months now. Also, the threads do not seem to get indexed by Google, so you can’t use that search method either.

This sucks on quite a few levels. It makes it hard to go back and easily find a post you’d like to reread when there is over a year’s worth of discussion spread across hundreds of threads. Every new thread that is added pushes older discussions further and further back into a mire of uncategorized archive pages.

Because newbies generally ask the same questions over and over (in any field mind you), telling them that that question has been answered before and that they need only to find it in the ink archives is just a bit evil.

So, until the Facebook search is fixed, here are a few of my favorite threads. Email me to let me know if I’ve missed some.

I’ve Moved To Newfoundland

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Tis true. I’ve moved to Newfoundland – lured by the call of the puffin – sound appreciation, like music, being very subjective.

I luvs it here.

I luv the sound of the fog horns blowing loudly right in my backyard, now that I am accustomed to them and know that a ship will not be crashing through my picture window. I love the view of the narrows that astounds no matter how many times I see it – or not – depending on the fog.  I even love the slugs that I find under my desk, or more frequently,  the slug trails on the carpet that just start and disappear – with nary a critter in site.

Maybe if I could learn how to do a slug call – I could call them out.

But I am here.  Hanging with the St. John’s International Women’s Film Festival, the musicians, comedians, and other arty members. And my new friend BABS! of moovy.ca.

Find me here!

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Canadian Landscape Painter + Teacher

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